Origins

Founder,

Fanatic Franchise was established by Rylee Lucas in 2021 - a UK based lifestyle brand, inspired by his own personal journey. Rylee had noticed a troubling trend - brands were often focused on profit margins over ethical practices. The fast fashion industry was causing harm to the environment, workers, and consumers alike.

Ambition,

 Rylee became determined to create a clothing brand that would challenge the status quo. He wanted to create a brand that would prioritize ethical production, sustainable materials. He also wanted to address the issue of consumer fraud, which he saw as another symptom of a larger problem where he was based locally - the lack of transparency and accountability in the fashion industry.

Rylee decided to name the brand Fanatic Franchise to embody his desire to disrupt the dishonest practices that have become so prevalent in the industry. He started small with £500 the first 30 t-shirts were made!

Slowly but surely, his brand gained traction among consumers who were looking for a more conscious and transparent alternative to fast fashion. Just within a couple months, influencers were seen in public wearing his brand which brought a lot more attention to the brand and what it stands for.

Present Day,

As you know “Fraud Fanatic” represents the ambitious lifestyle of no risk no reward and this won't change - Fraud Fanatic will still be a collection and brand under the Fanatic Franchise branch. 

Through the FANATIC FRANCHISE Foundation, we're dedicated to uplifting allowing you to witness firsthand the positive change that your support makes possible.

We are moving in a new direction. We aim to go after our ideal community/consumer audience whilst maintaining our ideal core community, upping the quality and customer satisfaction. 

We're immensely grateful for your ongoing support and enthusiasm. This journey wouldn't be as incredible without you, and we're excited to have you by our side as we make a positive impact on the world together.

Thank you for being a part of the FANATIC FRANCHISE family. Here's to new beginnings and a future filled with love, giving, and exploration

Today, Fanatic Franchise is known for its bold designs, high-quality materials, and ethical practices. Rylee continues to push the boundaries of what it means to be a responsible fashion brand, inspiring others in the industry to follow suit.